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Bernard Aybouts - Blog - MiltonMarketing.com

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Post: Microsoft Surpasses Apple as Most Valuable Company: The Rise of AI and Market Dynamics in 2024

Microsoft most valuable company? Step aside, Apple, there’s a new sheriff in town! Microsoft has swaggered its way to becoming the most valuable publicly traded company, leaving Apple munching on its digital dust. For the longest time, Apple seemed like the untouchable tech titan, but as of last Friday’s market close, Microsoft has snatched the crown.

The scene at the stock market was something to behold: Microsoft’s shares closed at a whopping $388.47 each, racking up a jaw-dropping market cap of $2.89 trillion. Apple, on the other hand, looked a bit under the weather, with its shares closing at a less impressive $185.92, summing up to a market cap of $2.87 trillion. In the world of business, market cap is like the scoreboard, showing the total value of a company’s shares.

Microsoft most valuable company! The secret sauce to Microsoft’s success? A stellar year fueled by its deep dive into generative artificial intelligence. In 2023, Satya Nadella, the mastermind CEO of Microsoft, didn’t just dip his toes but cannonballed into AI, pouring billions into the tech. They even got cozy with Chat GPT’s creators, OpenAI, while Apple was busy dodging a barrage of challenges.

From iPhone sales hitting a snag, partly thanks to the Chinese government’s alleged anti-shopping spree (which they deny), to Huawei sneakily climbing the smartphone ladder, Apple had its plate full. And let’s not forget the hiccup with the latest Apple Watch models in the U.S. market.

Microsoft, playing it cool, chose to keep mum on the topic, while Apple seemed too busy to respond to CNN’s calls for a comment. Meanwhile, Microsoft’s shares have been on a bullish run since last year, thanks to their early bet on generative AI and a partnership with OpenAI. The stock market responded with a nod, lifting Microsoft’s valuation to $2.859 trillion.

Microsoft most valuable company

Apple’s shares, however, seemed a bit lethargic, dropping slightly and leaving the company valued at $2.886 trillion. It’s been a tug-of-war between the two tech giants over the years.

D.A. Davidson analyst Gil Luria seemed to have seen this coming, hinting that Microsoft’s speedy growth and AI ventures would eventually outpace Apple. Microsoft’s integration of OpenAI tech into its software suite gave its cloud business a much-needed boost.

Apple, meanwhile, has been wrestling with waning demand, especially in China, where the economy’s sluggish recovery and Huawei’s resurgence are eating into its market share. This has led some analysts to lower their ratings on Apple since the dawn of 2024, adding a bit more drama to the tech saga.

About the Author: Bernard Aybout (Virii8)

Avatar of Bernard Aybout (Virii8)
I am a dedicated technology enthusiast with over 45 years of life experience, passionate about computers, AI, emerging technologies, and their real-world impact. As the founder of my personal blog, MiltonMarketing.com, I explore how AI, health tech, engineering, finance, and other advanced fields leverage innovation—not as a replacement for human expertise, but as a tool to enhance it. My focus is on bridging the gap between cutting-edge technology and practical applications, ensuring ethical, responsible, and transformative use across industries. MiltonMarketing.com is more than just a tech blog—it's a growing platform for expert insights. We welcome qualified writers and industry professionals from IT, AI, healthcare, engineering, HVAC, automotive, finance, and beyond to contribute their knowledge. If you have expertise to share in how AI and technology shape industries while complementing human skills, join us in driving meaningful conversations about the future of innovation. 🚀