Bernard Aybouts - Blog - MiltonMarketing.com

Doubling‑Back Aversion: Why We Avoid Shortcuts That Reverse Our Progress

By |July 22, 2025|Health|

Doubling‑Back Aversion: Why We Avoid Shortcuts That Reverse Our Progress Introduction Have you ever stubbornly stayed on a longer route—even after realizing there’s a faster way? That hesitation—the reluctance to retrace steps and embrace a more efficient path—isn't laziness. It’s a newly identified psychological phenomenon called “doubling-back aversion.” Researchers at UC Berkeley have[ ► ]

Hard Earned Truth: These Are the Five Cognitive Biases That You Should Fear Most

By |September 18, 2024|Health|

Investing, by its very nature, is fraught with uncertainty. It involves making decisions today based on what may happen tomorrow, all while balancing risk and reward. In an ideal world, we would approach each investment decision with clarity and logic, always choosing the most rational option that maximizes our returns. But the real[ ► ]

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