Mastering SEO: From Keyword Research to Advanced Strategies and Beyond
Module 1: Understanding Google & Holistic SEO 1.1 Google's Functionality and SEO Basics Objective: Grasp how Google crawls, indexes, and ranks pages. Key Points: Google's algorithm is a combination of crawling, indexing, and ranking websites. Importance of avoiding black-hat SEO techniques. Significance of links in SEO. 1.2 Holistic SEO Approach Objective: Learn Yoast's[ ► ]
Mastering SEO: Keywords & Content Creation. What is SEO?
SEO, or Search Engine Optimization, is the process of enhancing your website's visibility on search engine results pages (SERPs) in order to attract more organic (non-paid) traffic. For a complete beginner, here's a breakdown of what SEO involves: Understanding Keywords: Keywords are the words or phrases that people type into search engines when[ ► ]
